The firm's clients have a number of similar characteristics:

•   They see the management of balance sheet performance as an important executive function. It
    provides the opportunity to pro-actively structure the balance sheet to the organization's best
    advantage - with the possibility of enhancing performance (and circumventing avoidable losses),
    whilst not increasing the market risk exposure.
•   As executives, they wish to understand key risk issues and the strategic decisions to be taken.
•   As specialists, they seek tools that are computationally powerful and accurate, as well as purposeful in
    terms of the styles of analysis and presentation of results. There also needs to be a high level of
    assumption and result transparency.
•   Both executives and specialists want to be able to quickly develop alternative strategies that offer
    better reward-for-risk profiles.
•   Executives want information to be presented in a manner that is easy to assimilate and that supports
    confident decision-making.